Of course, one of the biggest issues for us is publicity. And, as anyone who has dabbled in the dark art of advertising will tell you, trying to draw attention to an event is as difficult as it is important. Making people aware of the Festival is crucial. On the street you get to know places where the council won’t remove your posters instantly. A lot of shops have a strict no poster policy. Others don’t like flyers and bin them as soon as you’ve left them. You get to know the good places.